At the heart of Hippo Rock lies the empowerment of women. To date, Hippo Rock employs 70 odd staff members of which 90% are women who are the breadwinners in their families. Although operating mostly in the Wellington and Paarl surrounding, Elizabeth also makes use of a taxi service to transport female staff who are based in Klapmuts and Malmesbury. Hippo Rock has not only provided Elizabeth with multiple business experiences and skills, but it has helped her realise her deeper purpose in life: to give women an opportunity to earn an income, using Hippo Rock as the safe and supported platform to do so.